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Cookie Policy

Last updated: Jan 01 2025
Company name: Divert Digital Ltd
Registered address: HealthAid® House, Marlborough Hill Harrow, Middlesex, HA1 1UD
Website: https://www.divertdigital.com
Email: tristan@divertdigital.com


1. Introduction

This Cookie Policy explains how Divert Digital Ltd (“we”, “us”, “our”) uses cookies and similar technologies on our website https://www.divertdigital.com.

We use cookies to ensure our site functions correctly, to understand how visitors use it, and to help us improve performance and content.

This policy should be read alongside our Privacy Policy.


2. What Are Cookies?

Cookies are small text files that websites place on your computer or device when you visit them.
They help websites remember your actions and preferences (such as login details, region, or form entries) over a period of time.

Cookies can be:

  • Session cookies – deleted when you close your browser.

  • Persistent cookies – stored for a fixed period or until you delete them.

  • First-party cookies – set by our website.

  • Third-party cookies – set by external services we use (e.g. Google Analytics).


3. How We Use Cookies

We use cookies to:

  • Enable the website to function properly (e.g. navigation, forms, contact submissions).

  • Analyse how visitors use our website so we can improve performance.

  • Remember user preferences such as cookie consent choices.

  • Support any embedded content or integrations (e.g. videos, analytics tools).

We do not use cookies to collect personally identifiable information unless you voluntarily submit it (for example, through a contact form).


4. Types of Cookies We Use

a. Strictly Necessary Cookies

These cookies are essential for our website to operate and enable basic features such as page navigation and access to secure areas.

Without them, the website may not function correctly.
They do not require your consent.

Examples:

  • WordPress session cookies (wordpress_logged_in_, wp-settings-, wp-settings-time-)

  • Security and firewall cookies (wfwaf-authcookie, wordfence_verifiedHuman)

  • Cookie consent preferences (cookieyes-consent, cookie_notice_accepted)


b. Performance and Analytics Cookies

These cookies collect anonymous information about how visitors use our site, such as pages visited, time spent on the site, and traffic sources.
We use this data to improve the website’s usability and performance.

We use Google Analytics to gather this information.

Examples:

  • _ga, _gid (Google Analytics cookies)

  • _gat (used to throttle request rate)

You can opt out of Google Analytics by installing this browser add-on:
👉 https://tools.google.com/dlpage/gaoptout

Analytics cookies are only set with your consent.


c. Functional Cookies

These cookies allow the website to remember choices you make (e.g. your name or email in a contact form) and provide enhanced functionality.
They may also be used to remember your cookie preferences or allow embedded media (e.g. YouTube, Vimeo).


d. Marketing and Advertising Cookies

If enabled, these cookies track browsing behaviour to help us deliver relevant content or ads on other platforms (such as Meta or Google Ads).
They also help us measure the effectiveness of campaigns.

Examples:

  • _fbp (Meta Pixel)

  • _gcl_au (Google Ads)

These cookies are optional and only set if you give consent through our cookie banner.


5. Third-Party Cookies and Services

Our website may include cookies set by third-party providers.
We do not control these cookies directly.

Third Party Purpose Policy
Google Analytics Website analytics https://policies.google.com/privacy
Meta (Facebook) Pixel Advertising and conversion tracking https://www.facebook.com/privacy/policy
YouTube / Vimeo Embedded video content https://policies.google.com/privacy / https://vimeo.com/privacy
GoDaddy / Linode Website or project hosting (no marketing cookies used) https://www.godaddy.com/legal/agreements/privacy-policy / https://www.linode.com/legal-privacy/
 

6. Managing Cookies

You can control cookies in several ways:

a. Cookie Consent Banner

When you first visit our site, you will see a banner allowing you to:

  • Accept all cookies

  • Reject non-essential cookies

  • Customise your preferences

You can change or withdraw your consent at any time by revisiting the banner or adjusting browser settings.

b. Browser Settings

You can also block or delete cookies directly via your browser.

Instructions for major browsers:

Blocking cookies may impact certain website functions (e.g. forms or embedded content).


7. Retention of Cookies

Cookies remain on your device for varying lengths of time:

  • Session cookies – deleted when you close your browser.

  • Persistent cookies – remain until they expire or you delete them manually.

We do not keep cookies for longer than necessary.


8. Changes to This Cookie Policy

We may update this Cookie Policy periodically to reflect changes in technology, legal requirements, or our practices.
The date at the top of this page will always indicate the latest version.


9. Contact Us

If you have any questions about our use of cookies or your data privacy, please contact:

📧  tristan@divertdigital.com
📮  HealthAid® House, Marlborough Hill Harrow, Middlesex, HA1 1UD

For more information on how we handle your personal data, please see our Privacy Policy

Give us a call today to discuss your project. +44 (0)208 106 1937

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